16 tantra chair design

Outspoken as he is accepted to be, Russell Simmons’ latest mission is to accompany yoga to the masses via Tantris, a new affairs brand.

This adventure aboriginal appeared in the March 30, 2012 affair of WWD. Subscribe Today.

His company, Simmons Design Group, has active a multiyear licensing accord with Gaiia Enterprises Global Ltd. — endemic by Great Joy Trading Ltd. — to advance Tantris, which will accommodate categories such as women’s and men’s activewear, brainwork beads, yoga mats, pillows and ambrosial candles. Once the accumulating is agitated in 300 to 400 administration stores, specialty stores, bloom clubs and spas, Simmons’ focus will about-face to aperture freestanding Tantris stores, yoga studios, abstract confined and alike a vegan restaurant. Capitalistic as this may be, Simmons insisted during an account Thursday that the business is apprenticed by his affection for yoga.

“I see yoga studios starting to abound and yoga classes accepting added crowded. I see [yoga] brands continuing to grow. I’m accomplishing this because of my affection for yoga not because I’m that affectionate of business guy,” he said.

A vegan and yogi for 20-plus years, Simmons said he aboriginal approved a chic (with his acquaintance Bobby Shriver) because of “all the beautiful girls” — 58 to be exact. But he was anon absorbed and started practicing daily, Simmons said. About 25 actor bodies in the U.S. now convenance yoga, an action that has apparent 25 percent assets in accord in contempo years, according to the Sporting Goods Manufacturers’ Association of America. As a nod to those who do, abnormally the purists, Simmons autonomous for the name Tantris instead of the Sanskrit chat “tantra.” “A lot of yogis don’t like to see a Sanskrit chat acclimated in that way,” he explained.

When Simmons launches his third book, “Mass Mantra” on HSN afore the end of September, he affairs to additionally angle Tantris yoga mats, brainwork chaplet and added yoga-friendly items. With 1.47 actor followers on Twitter, Simmons already has a bound admirers and an compassionate of how far he can reach. To advance the chat about the ability of yoga, Tantris-branded elastic bracelets with Simmons’ mantra “Smile and breathe” will be sold. The activewear will be apparent to food after abutting month, with broad prices alignment from $16 to $59 for women’s styles and $22 to $68 for the men’s jacket.

Tantris, which will barrage an e-commerce armpit in September, affairs to use some of the gain from sales of its activewear to action scholarships to alternation ambitious yogis.

“Yoga is meant to abate the noise. After accomplishing yoga, I feel animate and awakened. I appetite to accord bodies that activity or to advise bodies who appetite to apprentice added about yoga,” Simmons said.

16 tantra chair design – tantra chair design
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